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Profile

Consultant, product manager and builder — in one person.

I've spent over a decade turning complex operations into results: from top-tier audit to product at scale, and today building AI-powered systems that run in production. It's that combination — thinking like a consultant and PM, and building like an engineer — that sets me apart from those who only write specs.

Douglas Benhur Honsi

In numbers

+10
years across consulting, product and running my own operations
+1M · 4.8/4.9★
an app I led from launch to scale (Cuponomia)
Petrobras · Vivo · Raízen · Cielo · Bayer
clients I served via Falconi and BIP
Live
an inspection system I designed, built and maintain (PTS)

Layered background

Each phase added a layer — and none was lost.

I didn't swap one career for another. I stacked analytical rigor, management method, data and AI, product at scale and an owner's experience. Today I use it all together to build.

See the track record through

2011 – 2013 · PwC

Audit & finance

Analytical rigor, reading numbers and controls — the basis for trusting data.

2014 – 2018 · Falconi

Management consulting

Method, goal deployment and root cause — a results problem, not an opinion one.

Where

  • Goal deployment at Petrobras
  • Road safety for the São Paulo State Government
  • Expense analysis at Vivo and Cielo

2018 – 2021 · BIP

Digital transformation & AI

Process automation and return assessment of AI initiatives.

Where

  • Process automation with RPA at Bayer
  • AI return assessment at Petrobras: LLMs, machine learning for predictive maintenance and augmented reality

2021 – 2022 · Cuponomia

Product at scale

Sole PM: from launch to 1M+ users and 4.8★ and 4.9★ on both stores.

Where

  • Built the product team, hiring Designer and BI
  • New revenue lines: digital wallet, gift cards and phone top-up
  • Negotiated the top-up and gift card API partner
  • Orchestrated the App Growth partner across Dev and Marketing
  • Defined site × app usage flows and when to offer the app

2022 – present · Own operation

Owner & operator

A property portfolio and construction sites — risk, deadlines and P&L first-hand.

Where

  • Built and ran a property portfolio
  • Construction execution: suppliers, deadlines and budget
  • Capital decisions with my own money — renovate or rent as is

2025 – present · AI Product Building

AI Product Builder

I design, build and keep in production AI-powered systems.

Where

  • PTS — quality inspection system from scratch to production
  • Offline-first field app, web dashboard with real-time analytics and reports
  • My own digital products in parallel

People I worked with

I had the opportunity to study with Douglas at PUC-SP and to develop projects with him at the university's Junior consultancy. What was always most notable among his skills is his analytical vision and his ability to deliver beyond what was expected, on top of a distinctive commitment and dedication that made him always work harder and push the groups he belonged to toward ever higher levels of performance. Without a doubt, an above-average professional ever since we worked together at university — goal-oriented and always very determined in everything he did. He runs projects very effectively and has a strong capacity for communication and for presenting ideas.

Suelen NascimentoMarket Intelligence AnalystPUC-SP · Aug 2019 · we studied together · translated from Portuguese

We worked together on audit projects, mainly for Itaú investment funds. Douglas Benhur showed commitment and important knowledge in Accounting and Auditing, as well as the management capability evident in how he organised his work, coming from a solid education at one of the best universities in São Paulo. Beyond that, Douglas has good relationships across the teams he works with and a good sense of working in a group.

Paulo Cesar Nogueira de AbreuAccountant · consultantAudit · Aug 2013 · same team · translated from Portuguese

Why it's hard to copy

The market has consultants who diagnose, PMs who write specs and devs who code. I do all three — and I've also run my own operation. That's why I go from the business problem straight to a system in production with no middlemen, no meaning lost in translation, and AI as a real lever for speed and quality.

How I help

Three fronts, one method.

01

Custom systems with AI

From problem to production: app, dashboard, backend and automation.

02

Product management

Discovery, roadmap, growth and prioritization — from someone who took an app to 1M+.

03

Digital transformation

Process, data and metrics: I organize the operation and unlock efficiency.

Contact

Got an operation that needs to become a system?

Tell me the problem. If it's a fit, we'll talk about turning it into a digital product that works.

Also open to AI Product Lead roles. Full track record available on request. · LinkedIn