I'm Douglas Benhur Honsi, a Product Leader and AI Product Builder. I find where an operation loses time, money or capacity and build the system that fixes it, like the inspection system I run in production for PTS.
Field inspections produced information, photos and evidence that had to be checked, organised and consolidated before management could use any of it.
I modelled the operational flow, the business rules and the states an inspection goes through. From that, I built a system with a mobile app, offline operation, structured evidence, review, a management dashboard and production infrastructure.
What the inspector records in the field already feeds the structure of the result, cutting later consolidation and creating a base to measure time, completeness, rework, productivity and cost per inspection.
Enter a few numbers from your current routine and estimate the effort consumed by manual consolidation and rework.
Capability implemented what the system actually does today.
Estimated impact what comes from calculation and explicit assumptions.
Result being measured what still depends on a baseline and post-rollout comparison.
1M+ users, rated 4.8 and 4.9 on the stores
As Product Manager at Cuponomia, I worked on evolving a digital product at scale, balancing experience, growth, quality, performance and the long-term cost of each decision.
See the Cuponomia case →
A decade in audit and management consulting
My professional grounding started in audit and moved into management consulting and transformation, connecting controls, operational indicators, decisions and financial results.
See the full track record →Budget, deadline and P&L with my own money
Running my own business made me directly accountable for budget, margin, suppliers, deadlines, quality, rework and risk.
See the operation I run →
Audit taught me to investigate numbers, controls and risk. Consulting, to turn financial goals into operational change. Product, to decide at scale and live with conflicting objectives. Running a business, to answer directly for the consequences of delivery. Today I bring those layers together to build digital products for real operations.
I don't start with technology. I start by understanding where the operation loses value, and what would have to change to capture it.
I can help size where the losses are, frame the opportunity and turn the operation into a digital product people can use and you can measure.
Also open to AI Product Lead roles, in Brazil and abroad.