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My own operation

My own real-estate operation — from construction to building a management system

I turn stalled properties into active operations — and I'm building Gestão Forte to manage the portfolio.

Role: Investor & operator · 2022 – present

What I found

Run-down, underused properties, and a growing portfolio with no single tool to manage assets, costs, contracts and returns.

I treat each property as an asset to unlock: feasibility, structural assessment, negotiation and execution. And I apply the same product thinking to managing the portfolio — turning the operation into a system.

What I've done and do

  • Turned around properties through structural assessment and negotiation, converting stalled assets into active operations — such as the property that now hosts a high-end bar and another that became a national-chain gym.
  • Feasibility studies, budgeting, planning and construction execution (D&J partnership).
  • Managed suppliers, deadlines, risk and P&L — an owner's mindset applied to real operations.
  • In progress: Gestão Forte, a system to manage the real-estate and wealth portfolio — assets, costs, contracts and returns.

Gestão Forte · In progress

Construction in progress, with exposed structure and slabView full size
Construction — structure and slab.
Finished space after the renovationView full size
Result — finished space.
Recovered property, today in operationView full size
Recovered property, now in operation.

What changed

Assets that were once idle now generate recurring revenue — and the operation is becoming a product: the same method I use for clients, applied to my own portfolio.

In the press: the bar feature.

Have an operation (physical or digital) to unlock?