Product at scale
Cuponomia — Product Manager of an app with 1M+ users
Sole PM of the app, I took it on at launch and grew it into a large-scale digital product.
What I found
The app was at launch stage — in practice, a webview of the website. It lacked a structured product function, growth tooling and a clear path to evolution and revenue.
I built the product function from scratch: key hires (Design and Analytics), growth and funnel-analysis tooling, and a data-driven discovery → delivery cycle, aligning engineering, marketing and business.
What I did
- Grew the app from a webview to a real product (Android and iOS), reaching over 1 million users and 4.8★ and 4.9★ on both stores.
- Built the product function: helped hire Design and Analytics and rolled out Adjust for growth and funnel analysis.
- Orchestrated the backlog across design, analytics, marketing and engineering; user discovery for revenue and growth opportunities.
- Designed a 'Wow moment' review-request flow, sustaining a high store rating.
- Led the Payments track (digital wallet, gift cards and mobile top-up); trained my successor PM on the app.
View full sizeWhat changed
An app that started as a webview became one of the company's most relevant products: over 1 million users, 4.8★ and 4.9★ on both stores and new revenue lines structured.
View full size
View full sizeMeasured on 4 Aug 2026. Ratings drift over time — check the source: Google Play · App Store
In the press: MoneyTimes — Cuponomia
People I worked with
I worked with Douglas on two occasions in my career: when he was product manager for the Cuponomia app and when he was a consultant at Falconi. On both, I saw his analytical profile alongside a strong intellectual curiosity. He is the kind of professional you can hand a project with an objective and trust that he will go after the specifications and information needed, bringing in stakeholders when necessary. I believe he can add to any product team, especially at the stage of developing new projects.
Douglas is an excellent person and an excellent professional. He is engaged, communicative and always very open to new projects and ideas. He cares a great deal about the team he is working with, and he is also very good at mediating differing opinions to reach results. I was in contact with him daily and he was always optimistic and positive, as well as always very focused on his goals. Working with Douglas was a great experience and a reassurance, because you knew you could always count on him.